Excellent article with some really interesting stats about the industry.

7. Traditional 90-day theatrical windows collapse

This one, I think, is a big deal for passionate cinema-goers. As soon as we had the ability to stream movies in super high quality, simultaneous releases in cinema and virtual became an inevitability - with COVID accelerating things.

For the viewer, the choice has never been so good or convenient. The challenge for cinemas, when it's possible to get back to them properly, is to remind the world that they can offer a unique experience to movie-watching that still has a place in the market.

Thanks for publishing, I enjoyed the read.